RSS feeds growing companies

I find it interesting how creative companies are becoming to get information to their customers. I never thought to look into how companies use RSS feeds until this class. I found that ATT uses numerous RSS feeds to provide information to their clients. They have anywhere from a corporate RSS feed to an international one. They even offer podcasts to help reporters keep current with news about AT&T.

http://www.att.com/gen/press-room?pid=21287